Bodybuilding 101 - Beware the Disappearing Ads

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I was flipping through and old copy of my favorite muscle magazine when I noticed something.
Disappearing ads.
No I am not talking about something out of a science fiction movie where aliens take over muscle magazines.
What I am talking about is how many ads for various supplements were no longer appearing in the magazines.
I know the odds of new companies succeeding are low, but for all you brand new or almost new bodybuilders-learn a lesson from this.
If a supplement sounds too good to be true-it usually is.
And.
Your fellow bodybuilders will give the product a try-but when the results simply do not come-they will get dropped.
And then they will slowly disappear from the magazines.
DETECTIVE WORK
The next time you see an ad for some wonder supplement, take a step back and before purchasing do a little detective work.
Take a look at the products website, does it look professional or does it look like something that was done fast-to take advantage of a new trend in supplements.
Next, see if you can find out what year the company was started-to be fair, not all new companies are bad, but if a company as been around for a few decades chances are it is doing something good.
Another good step to take is to look at some of the popular bodybuilding sites.
Check to see if anybody has posted a comment about the particular supplement you are interested in, and if nobody has, do not be afraid to post yourself and ask about it.

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